METHOD
A clear process, from the first conversation to deployment.
Five steps, always the same, to address the most common objection: “I don't know what to expect.”
- 01
DISCOVERY
Understand before proposing
A conversation to understand your business, your market and what's holding things back today. No proposal is made before this stage.
- 02
STRATEGY
Set the direction
Positioning, audiences, message: the direction is set before the first visual. This is the Strategy layer that structures everything that follows.
- 03
CREATION
Give it a coherent form
Identity, interfaces, content: the direction takes shape, consistent across every surface — this is the Design layer.
- 04
DEPLOYMENT
Bring the brand to life
Going live, printing, on-the-ground filming: the brand becomes real — this is the Production layer.
- 05
FOLLOW-UP
Adjust after launch
A check-in after launch to adjust whatever needs it, once the brand meets reality.
Frequently asked questions
It depends on scope. A visual identity alone can wrap up in a few weeks; a project combining strategy, identity, website and photo/video production — like GDS Automatisme — tends to run in months. The realistic timeline is always discussed from the Discovery stage, before any commitment.